Marketing enthusiast | Productivity tool fanatic | Author | Entrepreneur | Musician | Painter
👋🏽 About me
Hi! I’m Shrishti, a marketing millennial who loves building out-of-the-box campaigns, content, marketing creatives and events. I am passionate about data-driven marketing strategy, marketing automation and user experience design. For most of my life, the three words that have always been a part of my brand are creativity, data and processes. Fun fact: Shrishti actually means creation - and I like to think that I live up to my name! My creativity helps me produce unique, innovative and beautiful work. A passion for data helps me back up my concepts with reliable and tangible projections. My love for systems and processes helps me save significant time and automate workflows.
🌏 Bangalore, India
Sydney, Australia
👆🏽 That's just me talking - Here’s what others have to say about me (TL;DR)
Richard Coller
Director - professional readiness
”…creative, has excellent communication and presentation skills, a great sense of humour and fun and is someone who always gives her best to anything… destined to succeed in marketing, a field I consider her to be ideally suited [for].”
Yelli Kruger
Head of Marketing
“A delight to have on your team, she will go the extra mile, is proactive, creative and always has a smile on her face… if you are looking for a creative marketer who is a real team player - don’t look any further!”
Bonnie Wong
Marketing Executive
”…she effortlessly fosters a positive team environment. Her unwavering commitment to project delivery is evident in her dedication and passion… consistently demonstrated exemplary professionalism and an astute creative intelligence that consistently impresses.”
✨Tools/Technologies
- Full Adobe design suite
- MS office full suite
- HTML | CSS
- Looker Studio
Project management
Campaign management
- Campaign Monitor
- MailChimp
- Hubspot
- Hootsuite
- Active Campaign
CRM platforms
- Creatio
- Salesforce
- Zendesk
- Hubspot
- SQL for data analytics
✨Skills
- Content marketing strategy, implementation & reporting
- Social media campaign management
- Full-scale event management
- Competitive Intelligence & Analytics
- Marketing workflow optimisation and automation
- Brand strategy | Brand analysis and research
✨Qualifications
- Microsoft Office with Dynamic Web Training 2010
- Data Analytics Consulting Program | KPMG
- Diploma in Modern Applied Psychology for Marketing | Achology
- Google Analytics, Google Ad Search Certification | Google
- Professional UX design | Google University
- Professional Project Management | Google University
Marketing Specialist | Aereo Feb 2024 - current
Aereo is a leading drone services company specialising in aerial data collection, analysis and reporting for businesses and government bodies.
I am responsible for the strategy, management and execution of all our campaigns and events, with the support of a team of content writers and graphic designers. I also own the creation and implementation of systems and processes across the marketing department, with a goal to automate administrative marketing efforts.
Key Achievements:
- Content and Communications: Develop quarterly and yearly content strategies for ongoing marketing activities including social media, email newsletters, PR, etc. I build the plans and themes of our communications, hand over to the content and design teams along with briefs, execute, and report on performance.
- Event Management: Research and analyse events based on a self-developed weighted scoring metric you estimate potential ROI. Own all the adminstrative and organisational elements of event management, with support from the team for content and design.
- Process Optimisation: Developed and implemented automated workflows, reducing administrative workload by an average of 7 hours per week, allowing the team to focus on creativity and ideation. I also build end-to-end comprehensive playbooks for the different areas of marketing work. (you can check out a sample below in “check out my work”
- Systems and Tools: research, budget and oversee all the productivity, reporting and communication tools used at the company- email marketing, CRM infrastructure, analytics tools and project management dashboards.
Marketing Specialist | Central Innovation May 2022 - Feb 2024
Central Innovation is the exclusive reseller of CAD software and supplementary owned tech products and services across Australia and New Zealand.
Owned and executed all content, communications and campaigns across social media, email and web. I was responsible for the planning, implementation and reporting on sales, seasonal, lead generation and promotional campaigns, and manage the end-to-end execution for a range of internal and external events across Australia and New Zealand.
Key Achievements:
- Campaign management and execution: Responsible for the end-to-end production and delivery of all campaign assets (EDMs, social media, SEO/SEM ads) for an average of 2 campaigns per month. Over the last 12 months, customer communication engagement has increased by 50%, social media engagement by 140% and sales campaign engagement has increased by 50%.
- Workflows and automation: Created processes to heavily automate administrative tasks that fall into marketing’s bucket, cutting out an average of 6 hours per week of administrative work.
- Event management: Successfully spearheaded multiple events including tradeshows, launch events, customer networking events and internal events with a regular ROI of 2.5x – 3x.
Marketing Specialist | 365 Mechanix February 2022 - May 2022 [contract]
Microsoft Gold partner utilising PowerBI to build systems that simplify business processes, with a focus on financial institutions and debt collection processes
I owned and executed an end-to-end marketing strategy across all channels. Responsible for all owned and guest content, social media, creative strategy and execution, website, SEO and google Ads management.
Key Achievements:
- Marketing strategy: created a 6 month marketing plan to build presence across all channels from the ground up, including website content, a complete daily social media calendar, blog posts, case studies, Google Ads, and backend SEO on WordPress
- Key stakeholder in project planning phase with founders on the launch of an all new product that automates debt recovery and collections for companies in the financial services space. Responsible for all marketing communications, content execution and PR for the launch.
Brand and Marketing Strategist | DeskNine Pvt Ltd September 2021 - February 2022 [6-month contract]
DeskNine (parent company of SignDesk) is a market leader in India, specialising in tools and products that automate and digitise significant portions of regulatory and legal work for businesses across the country, with a primary focus on financial institutions.
Built and enforced a complete brand strategy across all companies under DeskNine. Lead a team of content creators and designers to implement plans across all owned and paid channels, including social media, website, guest posting, promotional events, amongst other channels.
Was a primary member of the launch team for FORTAP, a not-for-profit organisation providing a forum for discussion in the Regulatory Technology space, developed a strategy for the development and promotion oof FORTAP, working directly with the founder, co-founder, CEO and legal head
Key Achievements:
- Internal branding: formulated and developed a system that semi-automated several marketing activities and interdepartmental interactions, increasing efficiency by 180% over 3 months. Developed a streamlined onboarding process including introduction sessions, onboarding kits, and product training sessions, saving up to 22 hours per week for the HR department.
- Brand development: Spearheaded the creation and launch of the brand book, developed a brand positioning strategy, segmented target clients, competitor mapping, and bi-monthly performance reports.
- Social media: implemented a 12-month social media plan across all channels, including campaigns to increase interaction. Increased impressions by 180 times, increased clicks by 64 times and increased profile visits by 42 times over 3 months.
- Created and developed project management tools including gaant charts, setting up Monday.com and developing project workflow management systems for legal, operations and key account management teams. Was singlehandedly responsible for all content and collateral produced internally.
- Spearheaded a complete rebranding of SignDesk, including our name, tagline, visual elements, brand messaging, amongst others. Was in weekly team meetings with the top-level management to discuss branding and positioning activities.
Brand and Marketing Strategist | ABG Corporation September 2018 - December 2020
Reputed project management organisation with over 200 clients across Australia (Part-time role)
contributed to the company brand revamp, including developing brand messaging, brand identity, visual identity, competitor analysis, and marketing analytics based on social media and website interactions. Conducted quarterly market research to identify market trends, appropriate marketing channels for various customer segments, sociographic and customer behaviour trends. Worked closely with executives to provide regular strategic branding recommendations.
Key Achievements:
- Built a campaign to increase internal brand awareness and synchronicity across all departments
- Created presentations, attended relevant panel discussions and events, and was in charge of all creatives, and other collateral that was produced by the company for sales, legal purposes, or internal uses.
- Built a system for streamlining the approval process for various company collateral, increasing efficiency by 12x measured in hours, and earned recognition from the BoD.
- Responsible for the delegation and management of all daily marketing activities, both internally and with external vendors.
- Lead the creation of compelling decks, developed suitable storylines for meetings with executive-level clients.
Marketing Associate | Connect Learning & Wellness September 2016 - September 2018
Connect Learning & Wellness was a reputed organisation specialising in leadership and soft skills training for corporate managers, in addition to offering health and wellness services to meet the needs of individuals and companies.
Led market research and analysis, social media management, content creation, preliminary website design and subsequent deployment. Gathered and analysed consumer behaviour data, oversaw customer support as well as bookings management. Identified new opportunities and monitored competitor activities. Leveraged modern SEO, SEM, web analytics, and marketing research tools to maximise brand awareness.
Key Achievements:
- Successfully orchestrated an informative event, from securing participation from approx. 600 attendees, creating event presentations and marketing material to championing the initial conversion of over 35% attendees into customers and kindling further interest among 70% of participants.
- Spearheaded paid social media marketing management, including SEO, engagement analysis tools, and online reputation management across major social media platforms.
- Collaborated with marketing design and content teams to create impactful advertising material, blog posts, and marketing collateral for all promotional events.
Additional work experience
- Key Accounts Manager | Bridgestone - Bangalore, India January 2021 - August 2021
- Marketing Intern | Rakbank - Dubai, UAE April 2018 - August 2018
- Event Management and Marketing Intern | CMC Live Events - Bangalore, india April 2016 - August 2016
- Marketing Coordinator | Premier Impex - remote, part-time April 2016 - May 2021
Bachelors of Business Administration - Marketing S P Jain School of Global Management - Singapore, Mumbai, Dubai and Sydney
Complete list of units
Management classes
- Australian Business Environment
- Project Management
- Business Law (Australia)
- Operations Management
- Organisational Behavior
- Principles of Management
- Decision Making
- Human Resource Management
- Strategic Management
Economics and Finance
- Macro Economics
- Microeconomics
- Financial Accounting
- Corporate Finance
- Cost Accounting
Global Learning
- World Cultures
- Sustainability and Corporate Social responsibility
STEM Skills
- Computer skills
- Mathematics
- Statistics
- Decision Science
- Business Disruptive Technology
Communication
- Business English Writing
- Business Oral Communication
Marketing
- Intro to Marketing
- Digital Marketing
- Client Relationship Management
- Sales and Channel Management
- Branding and Communications
- Marketing Strategy
- Retail Management
Employability and Practitioner Skills Series
- Emotional Intelligence
- Critical Thinking
- Leadership, Teamwork and Global Dexterity
- Communicating Effectively; Innovation, Creativity and Agility
CBSE Senior School - Science Stream Jain International Residential School - Bangalore
(Bridgestone sales awards, Digital MediaPRO simulation award, Dubai shark tank award, all the clubs at uni? that writing comp in netherlands if you can find the cert)
🔍 Check out my work
A sneak-peek into Shrishti’s chaotic-good brain
Snippet from my first fiction novel!
Writing
Events Management Playbook
Systems and Processes
On my latest existential crisis
Writing
Newsletters
due
Artwork
due
A poem for the one that got away
Writing
I’m a stream-published singer!
due
Professional creativity
due
My entrepreneurial side
due
Events I’ve managed
Photographer or Model?
due
- Add in an FAQs section (get all the $ stuff, boring interview question stuff, will help weed out the useless interviews)
- Fill up the stuff above with work - reorder so theres a good split of professional and personal work
- professional development section - workshops, webinars etc
- Blogs or articles - look at Ci’s website
- Personality traits (MB, Enneagram, etc. + how it reflects in my working style)
- Favorite books, media etc.
- Fun facts section? personal mantras or quotes to live by.
- travels? pets? bucketlist?? fave recipes? link to a playlsit of my forever music?
- have like an ongoing goals tracker - for example, read 50 books in 2024 + progress on that?
- creative writing (poems, short stories etc)
- art
- data
- systems/automations/processes
- music
- content and communications
okay so i reckon i could redo the check out my work section and instead I could have one block for each of these areas? So art, productivity, data, music, blah blah
THEN - an achievements unlocked section - essentially a gamified version of the milestones etc that I am wanting to acchieve.
Professional Work:
- Campaign Case Studies: Highlight a few successful campaigns, detailing your strategy, execution, and measurable outcomes. Include metrics like engagement rates, conversion rates, and ROI.
- Event Recaps: Provide summaries of major events you’ve managed, including planning processes, promotional strategies, and post-event analysis. Include photos, videos, and attendee feedback.
- Content Calendar: Share a sample content calendar showing your planning and scheduling for social media, email marketing, and web content.
- Creative Assets: Showcase examples of social media graphics, email newsletters, and promotional videos you’ve developed with your team.
- Automated Workflows: Provide a walkthrough of the automated workflows you created, highlighting the tools you used and the impact on efficiency.
Personal Projects:
- Personal Blog or Website: If you have a blog or personal website, showcase your writing and content creation skills. Highlight posts that align with your expertise in marketing.
- Social Media Presence: Share links to your professional social media profiles, especially if you’ve built a significant following or have examples of high-engagement posts.
- Volunteer Projects: Include any marketing work you’ve done for non-profits or community organizations. Highlight how you helped them achieve their goals.
- Creative Projects: If you have any side projects like graphic design, video production, or photography, showcase them to highlight your creativity and technical skills.
- Courses and Certifications: List any relevant courses or certifications you’ve completed, especially if they involved creating projects or completing practical assignments.
- Pet Projects: Given your interest in animals, you could showcase a project like managing a social media account for your pets, highlighting how you applied marketing strategies to grow their following.